Sebastian Perrier

1. MISSION
2. VISION
3. The Environment (PESTEL Analysis)
4. The Industry (Porter 5 Forces Analysis + Supply Chain Analysis)
5. Business Level Strategy (Value Chain Analysis “Recourses and Capabilities” + B-C = Competitive Advantage “cost leader vs differentiation”)
6. Set-up Objectives
7. Develop Financial Projections
8. Establish Action Plan and Risk Assesments
9. Corporate Level Strategy (portfolio diversification + vertical integration (define the scope of the firm) + Geographical strategy “Global vs Multinational’)
10. Innovation

A good way to analyze and classify the company’s resources and capabilities is by using the value chain analysis (note: different from the supply chain analysis).

Primary Activities:

inbound->operations->outbound->marketing and sales->post sell service

Support Activities:

Infrastructure
Human Resources
Information Technology
Administration

Value Chain Activities