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	<title>Sebastian Perrier &#187; retromarketing</title>
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	<description>Management - Sales - Marketing - Strategy</description>
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		<title>Marketing Limitations</title>
		<link>http://blog.sebastianperrier.com/2009/07/marketing-limitations/</link>
		<comments>http://blog.sebastianperrier.com/2009/07/marketing-limitations/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 15:23:26 +0000</pubDate>
		<dc:creator>Sebastian Perrier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[limitations]]></category>
		<category><![CDATA[retromarketing]]></category>

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		<description><![CDATA[
integration with the demands and capabilities of other business functions
provide customer satifaction while protecting consumer&#8217;s welfare (e.g. ethic, environment, etc)
relying only on customer research for innovating (e.g. laboratory research breakthroughs, etc)
produce me-too products&#8230;

To overcome them, try building:


Exclusivity
Secrecy, Mystery and Intrigue
Promote + Amplify (get customers talking about it through being outrageous or by surprising them)
Entertain: engage [...]]]></description>
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