Marketing Limitations
Friday, July 24th, 2009- integration with the demands and capabilities of other business functions
- provide customer satifaction while protecting consumer’s welfare (e.g. ethic, environment, etc)
- relying only on customer research for innovating (e.g. laboratory research breakthroughs, etc)
- produce me-too products…
To overcome them, try building:
- Exclusivity
- Secrecy, Mystery and Intrigue
- Promote + Amplify (get customers talking about it through being outrageous or by surprising them)
- Entertain: engage customers (don’t be too rigourous or analytical)
- Tricks, magic, practical jokes…
