Interesting facts…
Sunday, February 14th, 2010- SUCCESSFUL PEOPLE IS CAPABLE OF DELAYING GRATIFICATION (story of exercise with children, to see if they could wait 15 mins to each a mush-mellow and thus get anotherone).
- REALITY vs PERCEPTION: changing reality is very difficult and costs a lot, but changing perception is easier and more effective; this is what branding and marketing is about.