Sebastian Perrier

1. MISSION
2. VISION
3. The Environment (PESTEL Analysis)
4. The Industry (Porter 5 Forces Analysis + Supply Chain Analysis)
5. Business Level Strategy (Value Chain Analysis “Recourses and Capabilities” + B-C = Competitive Advantage “cost leader vs differentiation”)
6. Set-up Objectives
7. Develop Financial Projections
8. Establish Action Plan and Risk Assesments
9. Corporate Level Strategy (portfolio diversification + vertical integration (define the scope of the firm) + Geographical strategy “Global vs Multinational’)
10. Innovation

Why is Strategy important?

It is important to have strategies in order to align decision making in the business.

Strategy is about making choices: WHAT to do and what not to. It is also about HOW to do it, how are you going to make it differently. Strategy is about how resources should be allocated to accomplish the goals.

Two levels:

1. Corporate Level Strategy: WHERE (vertical integration / geography / product diversification)
2. Business Level Strategy: HOW to compete in that industry (determine your competitive advantages)