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	<title>Sebastian Perrier &#187; brand statement</title>
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		<title>Brand Statement Template</title>
		<link>http://blog.sebastianperrier.com/2009/07/brand-statement-template/</link>
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		<pubDate>Wed, 22 Jul 2009 21:35:47 +0000</pubDate>
		<dc:creator>Sebastian Perrier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand statement]]></category>
		<category><![CDATA[brand statement template]]></category>

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		<description><![CDATA[To: Optimistic, open-minded, trend-setting urban customers
Who: Aspire to be&#8230; Believe they can &#8230;.
Our company is: A solid, trusted, mould-breaking customer champion
That: Enables you to make the most of the power of technology
Because: &#60;List of product offerings and why they address the above&#62;
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