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	<title>Sebastian Perrier &#187; B-C</title>
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	<description>Management - Sales - Marketing - Strategy</description>
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		<title>Value Creation</title>
		<link>http://blog.sebastianperrier.com/2009/07/value-creation/</link>
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		<pubDate>Thu, 16 Jul 2009 14:36:56 +0000</pubDate>
		<dc:creator>Sebastian Perrier</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[B-C]]></category>
		<category><![CDATA[value capture]]></category>
		<category><![CDATA[value creation]]></category>

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		<description><![CDATA[To be successful you have to do something well, but this is not enough to be profitable.
The key to profitability is to CREATE VALUE (and more value than your competitors).
How to meassure the value created? 
Value created is customer&#8217;s willigness to pay for that product (the perceived benefit that that product has meassures in monetary [...]]]></description>
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