Profiles and Campaign Tracking
Saturday, November 21st, 2009Users and Administrators
- Users can only view while Administrators can Edit Settings, create profiles, add users, etc…
- Best practice is to have different account for different organizations (not one account with different profiles).
Profiles
- For: different domains / different sub-domains / filtered reports (e.g. only data from UK) / views for different users. In summary, they allow you to -> provide user access, apply filters or set goals.
- Deleting a profile deletes the historical information associated with it.
Tracking Campaigns
- Autotagging: when linking your Adwords and Analytics accounts (will differentiate paid traffic from organic and add cost data to them). You can link only 1 AdWords account to 1 Analytics account, and they will take the time zone of the Adwords account if they are different.
- To enable autotagging go to AdWords->My Account->Account Preferences->Tracking – Edit -> Autotagging = YES.
- When linking AdWords and Analytics you’ll have can tick “Apply Cost Data” to see in your analytics reports the ROI. Note that you need to have both accounts in the same currency and that this cost data will apply to all your Analytics Profiles for that account (you can edit this later to avoid some users see $$ information).
- Differences between data in AdW and Analytics: AdWords tracks clicks, while Analytics tracks visits.
- Manually tagging: (for example: /?id=test&test=test&etc)
- Link to Google URL BUILDER
- There are 5 types of variables to tag URLs (You can use them in any order you want):
Mandatory:
You should use utm_source to identify the specific website or publication that is sending the traffic.
Use utm_medium to identify the kind of advertising medium — for example, cpc for cost per click, or email for an email newsletter.
Use utm_campaign to identify the name of the campaign — for example, this could be the product name or it might be a slogan.
You should always use these three variables when tagging a link. You can use them in any order you want.
utm_source -> to identify the advertiser (e.g. LinkedIn). * is viewed in Traffic Sources Report.
utm_medium -> to identify if it is cost per click, or email, etc (e.g Refferal or Organic). *viewed in Traffic Sources Report.
utm_campaign -> to identify the name of the campaign (e.g My Profile). *viewed in Campaign Report.
Non Mandatory:
utm_term -> to specify the keyword. *viewed in Keywords Report.
utm_content -> to differentiate different links in the same campaign, so that you can tell which version is most effective. *viewed in AdVersion Report.
