The Big Picture
- MISSION
- VISION
- The Environment (PESTEL Analysis)
- The Industry (Porter 5 Forces Analysis + Supply Chain Analysis)
- Business Level Strategy (Value Chain Analysis “Recourses and Capabilities” + B-C = Competitive Advantage “cost leader vs differentiation”)
- Set-up Objectives
- Develop Financial Projections
- Establish Action Plan and Risk Assesments
- Corporate Level Strategy (portfolio diversification + vertical integration (define the scope of the firm) + Geographical strategy “Global vs Multinational’)
- Innovation
Tags: big picture, business level strategy, corporate level strategy, innovation, PESTEL, strategy summary, summary of strategy, supply chain, value chain