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Marketing Analysis

There are 6 main steps in the Marketing Analysis:

  1. Market Analysis (company, context, collaborators, competitors and context)
  2. Value Creation (Segmentation, Selection of Target Segment and Positioning)
  3. Marketing Mix=positioning=4p’s (product, place, promotion and price)
  4. Value Capture (customer acquisition and customer retention)
  5. Messure (customer satisfaction, advertising ROI, financial results, etc)
  6. Sustain Value (build brand equity, innovate and new product development)
Marketing Management Framework

Marketing Management Framework

This entry was posted on Friday, July 17th, 2009 at 7:50 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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