Foundations: Mision and Vision
When defining a business, there are 3 things to consider: i) what are the customer’s needs and wants, what problem is our business solving; ii) who are those customers, who are we specifically helping and; iii) what technology are we using to solve those issues.
The Mission & Vision are the foundations for the company’s strategy; are the guidelines, the framework, the ground rules established to achieve the company’s goals.
MISSION (why are we here for?)
Is the main ideology of the organization, is the bedrock containing the purpose (reason for being) and the values (ideas, atitudes, thoughts, beliefs etc).
VISION (what do you want to achieve?)
The vision is a challenging aspiration of what you want to be when you grow up. It’s objective is to inspire the organization to work towards a goal in the long-term which is currently beyond their expectations. What are you really passionate about? What can you be best in the world?
OBJECTIVES
Set your vision into objectives. There are eight objectives that every organization should have:
- Market Standing
- Innovation
- Productivity
- Financial Resources
- Profitability
- Management performance and development
- Employees performance and attitudes
- Public Responsability
Tags: business, Business Strategy, mission, vision