Context Analysis (5 C’s)
Company Analysis
- Goals, KSF, value chain, target market, positioning, culture, strengths, weaknesses, market share, etc.
Competitor Analysis
- Market position, strengths, weaknesses, market shares, products features, service, marketing strategies, etc.
Collaborators
- Suppliers, subsidiaries, joint ventures, distributors, etc.
Customer Analysis
- Market size, number of customers, type, value drivers, decision process, concentration of customers, etc.
Context Analysis
- PESTEL (Broad Environment Analysis)
- Porter 5 Forces (Industry Analysis)
- Market size, market trends, opportunities and threats.
